2017 Best Paper Award of the Journal of Interactive Marketing
Basic data of the distinction
Type of award: Best publication award
Awarded by: Journal of Interactive Marketing
Award given to: Gensler, Sonja; Neslin, Scott; Verhoef, Peter
Announced at: 24/03/2018
Date of awarding: 24/03/2018
About the distinction
Comments & annotations: Gensler, S., Neslin, S. A., & Verhoef, P. C. (2017). The Showrooming Phenomenon: It’s More than Just about Price. Journal of Interactive Marketing, 38(1), 29–43. https://doi.org/10.1016/j.intmar.2017.01.003
Award winners from the University of Münster
| Gensler, Sonja |
Awarded Activities & Results
Awarded publications
Gensler Sonja, Neslin Scott A., Verhoef Peter C. (2017) In: Journal of Interactive Marketing, 38(May), 29-43. Research article (journal) | Peer reviewed | Published |