Editors’ Parting Thoughts: Retrospective and Prospective

Rangaswamy, Arvind; Gensler, Sonja

Abstract

In this editorial, we provide an overview of the evolution and impact of the Journal of Interactive Marketing (JNM) over the past few years, identify the topics that have gained prominence during our editorship, articulate what it takes to publish in the journal, and offer our perspectives regarding some emerging areas of research in the interactive marketing domain. We draw on the insights garnered from over 2,000 editors’ reports we have authored since December 2020.