Editors’ Parting Thoughts: Retrospective and Prospective
Rangaswamy, Arvind; Gensler, Sonja
Research article (journal) | Peer reviewedAbstract
In this editorial, we provide an overview of the evolution and impact of the Journal of Interactive Marketing (JNM) over the past few years, identify the topics that have gained prominence during our editorship, articulate what it takes to publish in the journal, and offer our perspectives regarding some emerging areas of research in the interactive marketing domain. We draw on the insights garnered from over 2,000 editors’ reports we have authored since December 2020.
Details about the publication
Journal: Journal of Interactive Marketing
Volume: 59
Issue: 3
Page range: 221-230
Status: Published
Release year: 2024
Language in which the publication is written: English
Link to the full text: https://www.sciencedirect.com/science/article/pii/S0167811623000526?via%3Dihub
Keywords: Digital marketing
Authors from the University of Münster
| Gensler, Sonja | Professur für Wertbasiertes Marketing (Prof. Wiesel) |