The effects of customer equity drivers on loyalty across services industries and firms
Ou Y-C, Verhoef P, Wiesel T
Research article (journal) | Peer reviewedDetails about the publication
Volume: 45
Issue: 3
Page range: 336-356
Status: Published
Release year: 2017
Language in which the publication is written: English
Authors from the University of Münster
| Wiesel, Thorsten | Chair of Value-Based Marketing (iwm) |