Entwicklung einer Methode zur Förderung kundenorientierter Technologievermarktung durch auf Data Mining und maschinellem Lernen basierender Vorhersagen von Technologie- und Markttrends
Basic data for this project
Type of project: Individual project
Duration at the University of Münster: 01/02/2023 - 31/01/2024 | 1st Funding period
Description
Keywords: Marketing, Artificial Intelligence; AI
Funding identifier: WI 4977 /1-1 | DFG project number: 511885636
Funder / funding scheme:
- DFG - Initiation of International Collaboration
Project management at the University of Münster
| Wiesel, Thorsten | Chair of Value-Based Marketing (iwm) |
Applicants from the University of Münster
| Wiesel, Thorsten | Chair of Value-Based Marketing (iwm) |
Management / project coordination at the University of Münster
| Bach, Friedrich | Center for Innovation and Entrepreneurship |
Research associates from the University of Münster
| Bach, Friedrich | Center for Innovation and Entrepreneurship |
| Wattjes, Jasper | Exzellence Start-up Center.NRW |