Device Switching in Online Purchasing: Examining the Strategic Contingencies
de Haan E., Kannan P.K., Verhoef P.C., Wiesel Thorsten
Research article (journal) | Peer reviewedDetails about the publication
Journal: Journal of Marketing (J Mark)
Volume: 2018
Issue: 05
Status: Published
Release year: 2018
Language in which the publication is written: English
DOI: 10.1509/jm.17.0113
Authors from the University of Münster
| Wiesel, Thorsten | Chair of Value-Based Marketing (iwm) |