The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
de Haan E, Wiesel T, Pauwels K
Research article (journal) | Peer reviewedDetails about the publication
Journal: International Journal of Research in Marketing
Volume: 33
Issue: 3
Page range: 491-507
Status: Published
Release year: 2016
Language in which the publication is written: English
Authors from the University of Münster
| Wiesel, Thorsten | Chair of Value-Based Marketing (iwm) |