Univ.-Prof. Dr. Thorsten Hennig-Thurau
Current affiliations
- Chair for Marketing & MediaPosition: Full ProfessorAm Stadtgraben 13-15, Raum: 001, 48143 Münster
Academic profiles
Curriculum Vitae (CV)
Research Focus
- Spatial/immersive marketing
- Entertainment marketing
- Digital Marketing
- Technology & Innovation
Academic Education | |
| 2002 | Habilitation and venia legendi in Business Administration at University of Hanover |
| 1998 | Doctoral degree (Dr. rer. pol.) at University of Hanover |
| 1994 | Graduation with diploma in Business Adminstration (Diplom-Kaufmann) at University of Lüneburg |
| 1989 - 1994 | Studies in Business Administration at University of Lüneburg |
Work Experience | |
| since 2010 | Professor and Chair of Marketing and Media at University of Münster |
| 2005 - 2014 | Part-Time Research Professor of Marketing an der Cass Business School, City University London, UK |
| 2003 - 2010 | Professor of Marketing and Media, School of Media, Bauhaus-University of Weimar |
| 1994 - 2002 | Research Assistant at the Department of Marketing at University of Hanover |
Functions and Memberships | |
| since 2008 | Member of the European Marketing Association |
| since 2003 | Initiator and Editor of the journal ranking "VHB-JOURQUAL" |
| since 2001 | Member of the Association for Professors in Business Administration (VHB) |
| since 2000 | Member of the American Marketing Association |
| 2010 - 2013 | Member of the Academic Council of the American Marketing Association |
Appointments | |
| 2009 | Offer to a Professorship, University of Mannheim |
| 2007 | Offer to a Professorship, European University Viadrina Frankfurt (Oder) |
Publications
Fritze, Martin P.; Marchand, André; Hennig-Thurau, Thorsten; Feiereisen, Stéphanie; Mitchell, Vince (2026) In: International Journal of Research in Marketing, Online first, 1-20. Research article (journal) | Peer reviewed | Published | |
Aliman, Dorothea Nilusha; Hennig-Thurau, Thorsten; Henke, André (2025) In: Business Horizons, 67(9/10), 575-588. doi:10.1016/j.bushor.2024.05.007 Research article (journal) | Peer reviewed | Published | |
Behrens, Ronny; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten (2025) In: Journal of the Academy of Marketing Science, 52, 760-780. doi:10.1007/s11747-024-01057-2 Research article (journal) | Peer reviewed | Published | |
Kübler, Raoul V.; Hennig-Thurau, Thorsten (2025) In: Journal of Retailing, 2025. doi:10.1016/j.jretai.2025.03.002 Research article (journal) | Peer reviewed | Published | |
Mandler, Timo; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Schauerte, Ricarda; Cziehso, Gerrit P. (2025) In: Journal of Product Innovation Management, 42(6), 1044-1067. doi:10.1111/jpim.12785 Research article (journal) | Peer reviewed | Published |
Projects
Duration: 01/05/2024 - 30/04/2027 Funded by: DFG - Individual Grants Programme Type of project: Individual project | |
Start-Up Transfer.NRW Funding Program - Matter of Facts (Matter of Facts) Duration: 01/12/2021 - 31/03/2023 Funded by: MWIKE NRW - EFRE/JTF-Programm - EFRE Start-up Transfer.NRW - START-UP-Hochschul-Ausgründungen NRW Type of project: Individual project | |
Duration: 01/10/2020 - 31/12/2023 Funded by: Uni Münster-internal funding - Topical Programmes Type of project: Internally at the University of Münster funded project | |
Duration: since 01/08/2018 Type of project: Own resources project | |
Duration: 01/07/2018 - 30/04/2022 Funded by: Weltkino Filmverleih GmbH Type of project: Individual project |
Talks
| How Virtual Should the Metaverse Be? The Impact of Exposure To The Physical Reality on Consumers' Perceptions of And Reactions To Virtual Experiences Hennig-Thurau, Thorsten; Freiboth, Philo (23/02/2024) 2024 AMA Winter Academic Conference, St. Pete Beach, FL Type of talk: scientific Talk | |
| Social Media's Coming of Age - The Effects of Social Media Marketing Practices on Consumer Mindsets and Firm Success Kaczinski, Alegra; Hennig-Thurau Thorsten; Paul, Michael (24/03/2018) IMRC 2018, Frije Universiteit, Amsterdam, Netherlands Type of talk: scientific Talk |
Prizes
| Jagdish N. Sheth Award - Best JAMS Article of 2023 2023 (1st prize) Awarded by: Academy of Marketing Science Award given to: Hennig-Thurau, Thorsten; Aliman, Dorothea Nilusha; Herting, Alina Marie; Cziehso, Gerrit P.; Linder, Marc; Kübler, Raoul V. Announced at: 01/05/2024 | Date of awarding: 23/05/2024 Type of distinction: Best publication award | |
| Most-cited Scholar 2020 (2nd place) Awarded by: PLOS Journal Award given to: Hennig-Thurau, Thorsten Announced at: 16/10/2020 | Date of awarding: 16/10/2020 Type of distinction: Research award or other distinction | |
| Best Paper Award - International Journal of Research in Marketing (IJRM) "Brand Crises in the Digital Age" Awarded by: International Journal of Research in Marketing (IJRM) / European Marketing Academy (EMAC) Award given to: Hansen, Nele; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten Announced at: 31/05/2019 | Date of awarding: 31/05/2019 Type of distinction: Best publication award | |
| Best Paper Award - Journal of the Academy of Marketing Science (JAMS) "Pre-Release Consumer Buzz" Awarded by: Sheth Foundation Award given to: Houston, Mark; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Spann, Martin Announced at: 01/01/2019 | Date of awarding: 01/01/2019 Type of distinction: Best publication award | |
| Best Paper Award of the Consumer Behavior Track at the AMA Winter Marketing Educators' Conference for the paper "Determinants of Consumer Choice Between Word-of Mouth Channels in the Digital Era" Awarded by: American Marketing Association Award given to: Hennig-Thurau, Thorsten ; Bartschat, Maria Date of awarding: 01/01/2016 Type of distinction: Best publication award |
Doctorates
| How Digitalization Challenges the Marketing of Filmed Entertainment Candidate: Pähler vor der Holte, Nora | Supervisors: Hennig-Thurau, Thorsten; Clement, Michel; Löschel, Andreas Period of time: until 15/05/2019 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Der Wert verschiedener Word of Mouth-Arten für die Informationssuche von Konsumenten Candidate: Bartschaft, Maria | Supervisors: Hennig-Thurau, Thorsten; Walsh, Gianfranco; Klein, Stefan Period of time: until 08/02/2017 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Trash - Annäherungen an ein Medienkonsumphänomen Candidate: Bohnenkamp, Björn | Supervisors: Hennig-Thurau, Thorsten; Lüdicke, Marius; Klein, Stefan Period of time: until 16/11/2016 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Good Social Media Marketing Candidate: Flemming, Jan | Supervisors: Hennig-Thurau, Thorsten; Wiesel, Thorsten; Klein, Stefan Period of time: until 25/11/2015 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| The impact of digitalization and social media on consumer behavior and on organizational structures Candidate: vor dem Esche, Jonas | Supervisors: Hennig-Thurau, Thorsten, Beverungen, Daniel Period of time: until 20/11/2015 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster |