Movie Success Lab“: Research cooperation with German movie distributor Weltkino Filmverleih GmbH

Basic data for this project

Type of projectIndividual project
Duration at the University of Münster01/07/2018 - 30/04/2022

Description

KeywordsMarketing; Medien
Funder / funding scheme
  • Weltkino Filmverleih GmbH

Project management at the University of Münster

Hennig-Thurau, Thorsten
Chair for Marketing & Media

Applicants from the University of Münster

Hennig-Thurau, Thorsten
Chair for Marketing & Media