Social Media's Coming of Age - The Effects of Social Media Marketing Practices on Consumer Mindsets and Firm Success
Basic data for this talk
Type of talk: scientific talk
Name der Vortragenden: Kaczinski, Alegra; Hennig-Thurau Thorsten; Paul, Michael
Date of talk: 24/03/2018
Talk language: English
Information about the event
Name of the event: IMRC 2018
Event location: Frije Universiteit, Amsterdam, Netherlands
Abstract
Speakers from the University of Münster
| Hennig-Thurau, Thorsten | Chair for Marketing & Media |