Best Paper Award of the Consumer Behavior Track at the AMA Winter Marketing Educators' Conference for the paper "Determinants of Consumer Choice Between Word-of Mouth Channels in the Digital Era"
Basic data of the distinction
Type of award: Best publication award
Awarded by: American Marketing Association
Award given to: Hennig-Thurau, Thorsten ; Bartschat, Maria
Date of awarding: 01/01/2016