How Virtual Should the Metaverse Be? The Impact of Exposure To The Physical Reality on Consumers' Perceptions of And Reactions To Virtual Experiences
Basic data for this talk
Type of talk: scientific talk
Name der Vortragenden: Hennig-Thurau, Thorsten; Freiboth, Philo
Date of talk: 23/02/2024
Talk language: English
Information about the event
Name of the event: 2024 AMA Winter Academic Conference
Event period: 20/05/2024 - 25/05/2024
Event location: St. Pete Beach, FL
Event website: https://www.ama.org/
Organised by: American Marketing Association
Abstract
Keywords: Spatial Marketing; Virtual Reality; Physical Reality; Metaverse; Virtual Worlds
Speakers from the University of Münster
| Freiboth, Philo | Professur für Marketing und Medien (Prof. Hennig-Thurau) |
| Hennig-Thurau, Thorsten | Chair for Marketing & Media |