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Best Paper Award - International Journal of Research in Marketing (IJRM) "Brand Crises in the Digital Age"
Basic data of the distinction
Type of award:
Best publication award
Awarded by:
International Journal of Research in Marketing (IJRM) / European Marketing Academy (EMAC)
Award given to:
Hansen, Nele; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten
Announced at:
31/05/2019
Date of awarding:
31/05/2019
About the distinction
Anlass der Preisverleihung:
48th Annual Conference of the European Marketing Academy (EMAC)
Venue of award ceremony:
Hamburg
Link to the press release of the awarding organisation:
http://www.emac-online.org/ijrm-best-paper-award/winners
Award winners from the University of Münster
Hennig-Thurau
,
Thorsten
Chair for Marketing & Media
About the award
Type of award:
Prize for a journal article
Website of the award or committee:
https://www.sciencedirect.com/journal/international-journal-of-research-in-marketing/about/awards
Awarded Activities & Results
Awarded publications
Brand Crises in the Digital Age: The Short- and Long-term Effects of Social Media Firestorms on Consumers and Brands.
Hansen N, Kupfer A-K, Hennig-Thurau T
(2018)
In:
International Journal of Research in Marketing
, 35 (4), 557-574
.
Research article (journal)
| Peer reviewed
| Published