Brand Crises in the Digital Age: The Short- and Long-term Effects of Social Media Firestorms on Consumers and Brands.
Hansen N, Kupfer A-K, Hennig-Thurau T
Research article (journal) | Peer reviewedDetails about the publication
Journal: International Journal of Research in Marketing
Volume: 35 (4), 557-574
Status: Published
Release year: 2018
Language in which the publication is written: English
Authors from the University of Münster
| Hennig-Thurau, Thorsten |
Distinctions received for the publication
| Best Paper Award - International Journal of Research in Marketing (IJRM) "Brand Crises in the Digital Age" Awarded by: International Journal of Research in Marketing (IJRM) / European Marketing Academy (EMAC) Award given to: Hansen, Nele; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten Announced at: 31/05/2019 | Date of awarding: 31/05/2019 Type of distinction: Best publication award |