Chair for Marketing & Media

Status: Organisation is active

Website: http://www.marketingcenter.de/lmm/

Address:

Am Stadtgraben 13-15

48143 Münster

Germany

Publications

I like, I share, I vote: Mapping the dynamic system of political marketing Kübler, Raoul V.; Manke, Kai; Pauwels, Koen (2025) In: Journal of Business Research, 186, 1-16. Research article (journal) \| Peer reviewed \| Published
Spatial word of mouth: How user reviews in the metaverse shape the success of virtual reality apps Kübler, Raoul V.; Hennig-Thurau, Thorsten (2025) In: Journal of Retailing, 2025. doi:10.1016/j.jretai.2025.03.002 Research article (journal) \| Peer reviewed \| Published
The contagious nature of pre-release consumer buzz: How observing other consumers' anticipation for a new product influences adoption Mandler, Timo; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Schauerte, Ricarda; Cziehso, Gerrit P. (2025) In: Journal of Product Innovation Management, 42. doi:10.1111/jpim.12785 Research article (journal) \| Peer reviewed \| Published
Spatial Marketing Research: Leveraging 3D Virtual and Interactive Spaces to Study Marketing Phenomena Hohenberg, Sebastian; Hennig-Thurau, Thorsten; Behrens, Ronny; Wöhnl, Patrick; Pott, Hanna (2025) New York: / Marketing Science Institute. Working paper \| Published
When the antidote is the poison: Investigating the relationship between people’s social media usage and loneliness when face-to-face communication is restricted Jütte, David; Hennig-Thurau, Thorsten; Cziehso, Gerrit; Sattler, Henrik (2024) In: PloS one, 19(2), e0296423. doi:10.1371/journal.pone.0296423 Research article (journal) \| Peer reviewed \| Published

Show all publications (289)

Projects

The Wisdom of Virtual Crowds Duration: 01/05/2024 - 30/04/2027 Funded by: DFG - Individual Grants Programme Type of project: Individual project
Start-Up Transfer.NRW Funding Program - Matter of Facts (Matter of Facts) Duration: 01/12/2021 - 31/03/2023 Funded by: MWIKE NRW - EFRE/JTF-Programm - EFRE Start-up Transfer.NRW - START-UP-Hochschul-Ausgründungen NRW Type of project: Individual project
Algorithmization and Social Interaction Duration: 01/10/2020 - 31/12/2023 Funded by: Uni Münster-internal funding - Topical Programmes Type of project: Internally at the University of Münster funded project
Untangling the Consumer’s Mind: Achieving Commercial Success through Real Consumer-Centricity Duration: since 01/05/2019 Type of project: Own resources project
Econometrics of the movie industry in the digital era Duration: since 01/08/2018 Type of project: Own resources project

Show all projects (20)

Preisverleihungen

Jagdish N. Sheth Award - Best JAMS Article of 2023 2023 (1st prize) Awarded by: Academy of Marketing Science Award given to: Hennig-Thurau, Thorsten; Aliman, Dorothea Nilusha; Herting, Alina Marie; Cziehso, Gerrit P.; Linder, Marc; Kübler, Raoul V. Announced at: 01/05/2024 \| Date of awarding: 23/05/2024 Type of distinction: Best publication award
Dr. Andreas Dombret doctoral thesis award 2022 Awarded by: Münster School of Business and Economics of the University of Münster Award given to: Schauerte, Ricarda Announced at: 01/02/2023 \| Date of awarding: 01/02/2023 Type of distinction: Research award or other distinction
Most-cited Scholar 2020 (2nd place) Awarded by: PLOS Journal Award given to: Hennig-Thurau, Thorsten Announced at: 16/10/2020 \| Date of awarding: 16/10/2020 Type of distinction: Research award or other distinction
Best Paper Award - International Journal of Research in Marketing (IJRM) "Brand Crises in the Digital Age" Awarded by: International Journal of Research in Marketing (IJRM) / European Marketing Academy (EMAC) Award given to: Hansen, Nele; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten Announced at: 31/05/2019 \| Date of awarding: 31/05/2019 Type of distinction: Best publication award
Dissertationspreis der TU Dortmund 2018 im Fachbereich Wirtschaftswissenschaften Awarded by: TU Dortmund University Award given to: Cziehso, G. P. Announced at: 01/01/2018 \| Date of awarding: 23/01/2019 Type of distinction: Research award or other distinction

Show all awards (36)

Promotionen

How Digitalization Transforms Media Markets Candidate: Schauerte, Ricarda \| Supervisors: Hennig-Thurau, Thorsten Period of time: 01/06/2017 - 12/11/2021 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
How Digitalization Challenges the Marketing of Filmed Entertainment Candidate: Pähler vor der Holte, Nora \| Supervisors: Hennig-Thurau, Thorsten; Clement, Michel; Löschel, Andreas Period of time: until 15/05/2019 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
Der Wert verschiedener Word of Mouth-Arten für die Informationssuche von Konsumenten Candidate: Bartschaft, Maria \| Supervisors: Hennig-Thurau, Thorsten; Walsh, Gianfranco; Klein, Stefan Period of time: until 08/02/2017 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
Trash - Annäherungen an ein Medienkonsumphänomen Candidate: Bohnenkamp, Björn \| Supervisors: Hennig-Thurau, Thorsten; Lüdicke, Marius; Klein, Stefan Period of time: until 16/11/2016 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
Good Social Media Marketing Candidate: Flemming, Jan \| Supervisors: Hennig-Thurau, Thorsten; Wiesel, Thorsten; Klein, Stefan Period of time: until 25/11/2015 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster

Show all doctorates (16)

Habilitationen

Essays on the Impact of the Internet and Social Media on Consumers and Firms Candidate: Gensler-Wiesel, Sonja \| Reviewers: Hennig-Thurau, Thorsten Period of time: until 03/07/2019 Habilitation procedure finished at: Habilitation procedure at University of Münster
Entertainment Media Marketing: Key Drivers of Motion Picture and Video Game Success Candidate: Marchand, André \| Reviewers: Hennig-Thurau, Thorsten; Wiesel, Thorsten; Krafft, Manfred; Wiertz, Caroline Period of time: 18/06/2012 - 20/01/2016 Habilitation procedure finished at: Habilitation procedure at University of Münster

Vorträge

How Virtual Should the Metaverse Be? The Impact of Exposure To The Physical Reality on Consumers' Perceptions of And Reactions To Virtual Experiences Hennig-Thurau, Thorsten; Freiboth, Philo (23/02/2024) 2024 AMA Winter Academic Conference, St. Pete Beach, FL Type of talk: scientific talk
A wolf in sheep’s clothing? Investigating the differences in users' trust and privacy concerns across three Facebook services. Schmitt, Anja; Kaczinski, Alegra (01/11/2018) 7. Jahrestagung der European Communication Research and Education Association (ECREA 2018), Lugano, Schweiz Type of talk: scientific talk
Social Media's Coming of Age - The Effects of Social Media Marketing Practices on Consumer Mindsets and Firm Success Kaczinski, Alegra; Hennig-Thurau Thorsten; Paul, Michael (24/03/2018) IMRC 2018, Frije Universiteit, Amsterdam, Netherlands Type of talk: scientific talk
Social Media Power in Brand Alliances Kupfer, Ann-Kristin (03/11/2016) Digital Transformation and Value Creation Speaker Series, University of Cologne Type of talk: scientific talk
Let‘s Explore the Power of Big Data Together -- Science-Meets-Industry Panel Kupfer, Ann-Kristin (22/09/2016) BigData.BigMovies -- How Algorithms Transform the Film & TV Industry, Potsdam-Babelsberg Type of talk: practical talk

Show all talks (8)

Parent organisational units

University of Münster
- Schools and Faculties
  - FB04 - School of Business and Economics
    - Marketing Center Münster

Subordinate organisational units