University of Münster
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Professur für Marketing und Medien (Prof. Hennig-Thurau)

Status: Organisation is active
Address: 
Am Stadtgraben 13-15
48143 Münster
Germany

Publications

I like, I share, I vote: Mapping the dynamic system of political marketing
Kübler, Raoul V.; Manke, Kai; Pauwels, Koen (2025)
In: Journal of Business Research, 186, 1-16.
Research article (journal) | Peer reviewed | Published
Spatial Marketing Research: Leveraging 3D Virtual and Interactive Spaces to Study Marketing Phenomena
Hohenberg, Sebastian; Hennig-Thurau, Thorsten; Behrens, Ronny; Wöhnl, Patrick; Pott, Hanna (2025)
New York:  / Marketing Science Institute.
Working paper | Published
When the antidote is the poison: Investigating the relationship between people’s social media usage and loneliness when face-to-face communication is restricted
Jütte, David; Hennig-Thurau, Thorsten; Cziehso, Gerrit; Sattler, Henrik  (2024)
In: PloS one, 19(2), e0296423. doi:10.1371/journal.pone.0296423
Research article (journal) | Peer reviewed | Published
Adoption of Virtual-Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions
Hennig-Thurau, Thorsten; Herting, Alina; Jütte, David (2024)
In: Journal of Interactive Marketing, 59. doi:10.1177/10949968241263353
Research article (journal) | Peer reviewed | Published
Navigating the enterprise metaverse: How virtual reality affects business agility and meeting outcomes
Aliman, Dorothea Nilusha; Hennig-Thurau, Thorsten; Henke, André (2024)
In: Business Horizons, 67. doi:10.1016/j.bushor.2024.05.007
Research article (journal) | Peer reviewed | Published
Show all publications (12)

Projects

Start-Up Transfer.NRW Funding Program - Matter of Facts (Matter of Facts)
Duration: 01/12/2021 - 31/03/2023
Funded by: MWIKE NRW - EFRE/JTF-Programm - EFRE Start-up Transfer.NRW - START-UP-Hochschul-Ausgründungen NRW
Type of project: Individual project
Algorithmization and Social Interaction
Duration: 01/10/2020 - 31/12/2023
Funded by: Uni Münster-internal funding - Topical Programmes
Type of project: Internally at the University of Münster funded project

Preisverleihungen

Jagdish N. Sheth Award - Best JAMS Article of 2023 2023 (1st prize)
Awarded by: Academy of Marketing Science
Award given to: Hennig-Thurau, Thorsten; Aliman, Dorothea Nilusha; Herting, Alina Marie; Cziehso, Gerrit P.; Linder, Marc; Kübler, Raoul V.
Announced at: 01/05/2024 | Date of awarding: 23/05/2024
Type of distinction: Best publication award

Promotionen

How Digitalization Transforms Media Markets
Candidate: Schauerte, Ricarda | Supervisors: Hennig-Thurau, Thorsten
Period of time: 01/06/2017 - 12/11/2021
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
The impact of digitalization and social media on consumer behavior and on organizational structures
Candidate: vor dem Esche, Jonas | Supervisors: Hennig-Thurau, Thorsten, Beverungen, Daniel
Period of time: until 20/11/2015
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
Marketing Hedonic Media Products -- The Role of Brands and Innovations for Motion Picture Success
Candidate: Knapp, Ann-Kristin | Supervisors: Hennig-Thurau, Thorsten
Period of time: until 19/11/2013
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster

Vorträge

How Virtual Should the Metaverse Be? The Impact of Exposure To The Physical Reality on Consumers' Perceptions of And Reactions To Virtual Experiences
Hennig-Thurau, Thorsten; Freiboth, Philo (23/02/2024)
2024 AMA Winter Academic Conference, St. Pete Beach, FL
Type of talk: scientific talk

Parent organisational units