Marketing Hedonic Media Products -- The Role of Brands and Innovations for Motion Picture Success
Basic data of the doctoral examination procedure
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
Period of time: to 19/11/2013
Status: completed
Candidate: Knapp, Ann-Kristin
Doctoral subject: Betriebswirtschaftslehre
Doctoral degree: Dr. rer. pol.
Awarded by: Department 04 - Münster School of Business and Economics
Supervisors: Hennig-Thurau, Thorsten
Supervision at the University of Münster
| Hennig-Thurau, Thorsten | Chair for Marketing & Media |