University of Münster
CRIS@UM
DE | EN

Juniorprofessur für Marketing II (Prof. Götz)

Status: Organisation is ended
Address: 
Am Stadtgraben 13-15
48143 Münster
Germany

Publications

The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions
Krafft Manfred, Goetz Oliver, Mantrala Murali, Sotgiu Francesca, Tillmanns Sebastian (2015)
In: Journal of Retailing, 91(4), 569-585. doi:10.1016/j.jretai.2015.05.001
Research article (journal) | Peer reviewed | Published
Erfolgreiche Implementierung von CRM-Strategien
Götz Oliver, Krafft Manfred (2013)
In: Bruhn Manfred, Homburg Christian (eds.), Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM, 579-616. Wiesbaden: Gabler Verlag.
Research article (book contribution) | Peer reviewed | Published
The Role of Sales and Marketing in Market-Oriented Companies
Götz Oliver, Hölter Ann-Kristin, Krafft Manfred (2013)
In: ((Bitte Journal prüfen)), Vol. 33(4), 353-371.
Research article (journal) | Peer reviewed | Published
The Role of Sales and Marketing in Market Oriented Companies
Goetz Oliver, Hoelter Ann-Kristin, Krafft Manfred (2013)
In: Journal of Personal Selling & Sales Management, 33(4), 353-372.
Research article (journal) | Peer reviewed | Published
The Influence of Learning Management System Components on Learners’ Motivation in a Large-Scale Social Learning Environment
Steiner M, Götz O, Stieglitz S (2013)
In:  (eds.), . (kein Verlag angegeben).
Research article in edited proceedings (conference) | Peer reviewed | Published
Show all publications (41)

Preisverleihungen

Marketing Diploma Award 2006
Awarded by: Marketing Alumni e.V.
Award given to: Hölter, Ann-Kristin
Date of awarding: 15/10/2006
Type of distinction: Research award or other distinction

Promotionen

Coordination and Pricing Issues in Sales Management
Candidate: Hölter, Ann-Kristin | Supervisors: Krafft, Manfred
Period of time: 01/01/2007 - 22/04/2009
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster

Parent organisational units