The Role of Sales and Marketing in Market Oriented Companies
Goetz Oliver, Hoelter Ann-Kristin, Krafft Manfred
Research article (journal) | Peer reviewedDetails about the publication
Journal: Journal of Personal Selling and Sales Management
Volume: 33
Issue: 4
Page range: 353-372
Status: Published
Release year: 2013
Language in which the publication is written: English
Authors from the University of Münster
| Götz, Oliver | Juniorprofessur für Marketing II (Prof. Götz) |