Juniorprofessor Dr. Oliver Götz
No current affiliations available for this person. The person is no longer active at the university.
Curriculum Vitae (CV)
Research Focus
- Customer Relationship Management
- Market Orientation
- Strctural Equation Modeling
Academic Education | |
| 07/2007 | Doctoral degree (Dr. rer. pol.) of Otto Beisheim School of Management (WHU) |
| 07/2001 | University degree in Business Administration and Mechanical Engineering (Diplom-Wirtschaftsingenieur) at University of Kaiserslautern |
| 10/1994 - 07/2001 | Studies in Business Administration and Mechanical Engineering at the University of Kaiserslautern and University of Warwick (UK). |
Work Experience | |
| since 04/2008 | Assistant Professor of Marketing at the Marketing Center Münster, University of Münster |
| since 07/2006 | Managing Director of the Center for Customer Management at the University of Münster |
| 02/2011 - 03/2011 | Forschungsaufenthalt an der McCombs School of Business, University of Texas at Austin (USA) bei Prof. Wayne D. Hoyer |
| 12/2002 - 04/2008 | Research Assistant at the chair of marketing at the University of Münster |
| 03/2006 - 04/2006 | Visiting Researcher at the McCombs School of Business, University of Texas at Austin (USA, Prof. Wayne D. Hoyer) |
| 10/2001 - 12/2003 | Project Manager of the Metro Business Program at the Otto Beisheim School of Management (WHU) |
| 10/2001 - 01/2003 | Research Assistant at the chair of marketing at the Otto Beisheim School of Management (WHU) |
| 03/2002 - 11/2002 | Freelancer at the UGW Management Consulting GmbH |
Functions and Memberships | |
| 10/2010 - 04/2014 | Alternate Member of the Rectorate Commission for Junior Researchers |
Appointments | |
| 02/2008 | Offer to a Professorship for Betriebswirtschaftslehre - Direct Marketing, University of Bayreuth |
Publications
Krafft Manfred, Goetz Oliver, Mantrala Murali, Sotgiu Francesca, Tillmanns Sebastian (2015) In: Journal of Retailing, 91(4), 569-585. doi:10.1016/j.jretai.2015.05.001 Research article (journal) | Peer reviewed | Published | |
Götz Oliver, Krafft Manfred (2013) In: Bruhn Manfred, Homburg Christian (eds.), Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM, 579-616. Wiesbaden: Gabler Verlag. Research article (book contribution) | Peer reviewed | Published | |
Götz Oliver, Hölter Ann-Kristin, Krafft Manfred (2013) In: ((Bitte Journal prüfen)), Vol. 33(4), 353-371. Research article (journal) | Peer reviewed | Published | |
Goetz Oliver, Hoelter Ann-Kristin, Krafft Manfred (2013) In: Journal of Personal Selling & Sales Management, 33(4), 353-372. Research article (journal) | Peer reviewed | Published | |
Steiner M, Götz O, Stieglitz S (2013) In: (eds.), . (kein Verlag angegeben). Research article in edited proceedings (conference) | Peer reviewed | Published |