The Role of Sales and Marketing in Market-Oriented Companies
Götz Oliver, Hölter Ann-Kristin, Krafft Manfred
Research article (journal) | Peer reviewedDetails about the publication
Volume: Vol. 33
Issue: 4
Page range: 353-371
Status: Published
Release year: 2013
Language in which the publication is written: English
Authors from the University of Münster
| Götz, Oliver | Juniorprofessur für Marketing II (Prof. Götz) |
| Hölter, Ann-Kristin | Juniorprofessur für Marketing II (Prof. Götz) |
| Krafft, Manfred | Chair of Marketing Management |