The Role of Sales and Marketing in Market-Oriented Companies

Götz Oliver, Hölter Ann-Kristin, Krafft Manfred

Research article (journal) | Peer reviewed

Details about the publication

VolumeVol. 33
Issue4
Page range353-371
StatusPublished
Release year2013
Language in which the publication is writtenEnglish

Authors from the University of Münster

Götz, Oliver
Hölter, Ann-Kristin
Krafft, Manfred