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The Role of Sales and Marketing in Market-Oriented Companies
Götz Oliver, Hölter Ann-Kristin, Krafft Manfred
Research article (journal)
| Peer reviewed
Details about the publication
Volume:
Vol. 33
Issue:
4
Page range:
353-371
Status:
Published
Release year:
2013
Language in which the publication is written:
English
Authors from the University of Münster
Götz
,
Oliver
Juniorprofessur für Marketing II (Prof. Götz)
Hölter
,
Ann-Kristin
Juniorprofessur für Marketing II (Prof. Götz)
Krafft
,
Manfred
Chair of Marketing Management