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Krafft, Manfred

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Multi-Tier National Brands vs. Private Labels –What do Consumers Prefer, and Why? Duration: since 01/06/2021 Type of project: Own resources project
The invisible team member - How Artificial Intelligence allows sales teams to stay competitive Duration: since 01/01/2019 Type of project: Own resources project
C1 – Long-Term Relationship Evolution Duration: 01/01/2019 - 31/12/2021 \| 1st Funding period Funded by: DFG - Individual Grants Programme Type of project: Individual project
Predicting Direct Selling Distributors' Turnover - A Large-scale Study Across 12 Countries Duration: 01/10/2018 - 31/12/2023 Type of project: Own resources project
Consumer Preferences for Private Labels vs. National Brands Duration: since 01/01/2018 Type of project: Own resources project
Simply the Best: Drivers of High Performance of Direct-Selling Distributors Duration: 01/01/2018 - 31/05/2019 Type of project: Own resources project
Store Remodeling in Grocery Retailing Duration: since 01/05/2017 Type of project: Own resources project
On Your Wavelength? The Interaction of Music and Light and its Effects on Consumers’ In-Store Behavior Duration: since 01/01/2017 Type of project: Own resources project
Online Shopping Cart Abandonment – Consumer Motives and Effective Countermeasures Duration: 01/01/2017 - 31/12/2020 Type of project: Own resources project
Entwicklung von Marketingstrategien für den Flughafen Münster/Osnabrück Duration: 01/01/2017 - 31/12/2018 Type of project: Own resources project