Lobschat Lara, Müller Benjamin, Eggers Felix, Brandimarte Laura, Diefenbach Sarah, Kroschke Mirja, Wirtz Jochen (2021)
In: Journal of Business Research, 122
Type of Publication: Research article (journal)

Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings

Grewal D, Kroschke M, Mende M, Roggeveen A L, Scott M L (2020)
In: Journal of Interactive Marketing, 51
Type of Publication: Research article (journal)

Managing Progress Feedback in Multi-Tier Loyalty Programs and its Effects on Purchase Efforts

Liu-Thompkins Y, Sese J, Kroschke M (2019)
In: (eds.), ..
Type of Publication: Research article in edited proceedings (conference)

Information (Data) Exchanges and Privacy Issues between Customers and Retailers: A Theoretical Framework and Research Agenda

Kroschke M, Krafft M, Murphy P (2019)
In: (eds.), ..
Type of Publication: Research article in edited proceedings (conference)

It's All in the Mix - How Music and Light Affect Shoppers' In-Store Behavior

Allendorf Julian F., Kroschke Mirja, Krafft Manfred (2018)
In: (eds.), ..
Type of Publication: Research article in edited proceedings (conference)

Corporate Digital Responsibility Lobschat Lara, Müller Benjamin, Eggers Felix, Brandimarte Laura, Diefenbach Sarah, Kroschke Mirja, Wirtz Jochen (2021) In: Journal of Business Research, 122 Type of Publication: Research article (journal)
Transforming the Customer Experience Through New Technologies Hoyer W D, Kroschke M, Schmitt B, Kraume K, Shankar V (2020) In: Journal of Interactive Marketing, 51 Type of Publication: Research article (journal)
Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings Grewal D, Kroschke M, Mende M, Roggeveen A L, Scott M L (2020) In: Journal of Interactive Marketing, 51 Type of Publication: Research article (journal)
Transformation bringt Umsatz Krafft M, Kroschke M (2020) In: Absatzwirtschaft, 7-8 Type of Publication: Research article (journal)
Managing Progress Feedback in Multi-Tier Loyalty Programs and its Effects on Purchase Efforts Liu-Thompkins Y, Sese J, Kroschke M (2019) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference)
Store Re-Invention: How are Sales Performance and Existing Customers’ Shopping Patterns Impacted? Breugelmans E, Hermans M, Krafft M, Kroschke M, Mantrala M K (2019) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference)
Information (Data) Exchanges and Privacy Issues between Customers and Retailers: A Theoretical Framework and Research Agenda Kroschke M, Krafft M, Murphy P (2019) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference)
Store Re-Invention: How are Sales Performance and Existing Customers’ Shopping Patterns Impacted? Breugelmans E, Hermans M, Krafft M, Kroschke M, Mantrala M K (2019) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference)
It's All in the Mix - How Music and Light Affect Shoppers' In-Store Behavior Allendorf Julian F., Kroschke Mirja, Krafft Manfred (2018) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference)
Warenkorb-Abbrüche im Onlinehandel – Warum Shopper nicht zu Käufern werden und wie Unternehmen reagieren können Allendorf Julian F., Kroschke Mirja, Krafft Manfred (2018) In: Deutscher Dialogmarketing Verband e. V. (eds.), Dialogmarketing Perspektiven 2017/2018.. Type of Publication: Research article (book contribution)

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