Store Re-Invention: How are Sales Performance and Existing Customers’ Shopping Patterns Impacted?
Breugelmans E, Hermans M, Krafft M, Kroschke M, Mantrala M K
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: Published
Release year: 2019
Language in which the publication is written: English
Conference: Marketing Science Conference, Rome, Italy, undefined
Authors from the University of Münster
| Krafft, Manfred | Chair of Marketing Management |
| Kroschke, Mirja | Professur für Marketing (Prof. Krafft) |