Information (Data) Exchanges and Privacy Issues between Customers and Retailers: A Theoretical Framework and Research Agenda
Kroschke M, Krafft M, Murphy P
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: Published
Release year: 2019
Language in which the publication is written: English
Conference: Thought Leaders’ Conference on Privacy in Marketing, Florence, Italy, undefined
Authors from the University of Münster
| Krafft, Manfred | Chair of Marketing Management |
| Kroschke, Mirja | Professur für Marketing (Prof. Krafft) |