It's All in the Mix - How Music and Light Affect Shoppers' In-Store Behavior
Allendorf Julian F., Kroschke Mirja, Krafft Manfred
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: accepted / in press (not yet published)
Release year: 2018
Language in which the publication is written: English
Conference: 46th Academy of Marketing Science (AMS) Conference, New Orleans, LA, USA, undefined
Authors from the University of Münster
| Allendorf, Julian | Chair of Marketing Management |
| Krafft, Manfred | Chair of Marketing Management |
| Kroschke, Mirja | Professur für Marketing (Prof. Krafft) |