It's All in the Mix - How Music and Light Affect Shoppers' In-Store Behavior
Allendorf Julian F., Kroschke Mirja, Krafft Manfred
Research article in edited proceedings (conference) | Peer reviewedAbstract
Details about the publication
Publisher: Academy of Marketing Science
Book title: Proceedings of 46th Academy of Marketing Science (AMS) Conference
Page range: 1-2
Publishing company: Selbstverlag / Eigenverlag
Place of publication: New Orleans, LA
Status: Published
Release year: 2018
Language in which the publication is written: English
Conference: 46th Academy of Marketing Science (AMS) Conference, New Orleans, LA, United States
Keywords: Shopper Marketing; Music; Light; Sensory Aspects; Purchase Behavior; Congruency; Interactions
Authors from the University of Münster
| Allendorf, Julian | Chair of Marketing Management |
| Krafft, Manfred | Chair of Marketing Management |
| Kroschke, Mirja | Professur für Marketing (Prof. Krafft) |