Applicability of Pay-What-You-Want to High-Value Goods A Case Study

Roggentin, A.S. (2019)
In: Marketing Review St. Gallen, 2019(5)
Type of Publication: Research article (journal)

Adding Bricks to Clicks – Online Retail Evolution

Roggentin A. S., Waldau R. (2019)
In: Marketing Review St. Gallen, 2019(3)
Type of Publication: Research article (journal)

Innovation in Retail Business Models: An Examination of How Adding Bricks to Clicks Affects Customers’ Shopping Behavior

Roggentin A. S. (2018)
In: (eds.), ..
Type of Publication: Research article in edited proceedings (conference)

Innovation in Retail Business Models: An Examination of How Adding Bricks to Clicks Affects Customers’ Purchase Intention

Roggentin A. S. (2017)
In: (eds.), ..
Type of Publication: Research article in edited proceedings (conference)

Understanding Pay What You Want Pricing: An Examination of How Different PWYW Applications and Situational Factors Affect Customers’ Price Determination

Roggentin A. S., Bues M., Stegemann M., Hoyer W. D. (2017)
In: (eds.), ..
Type of Publication: Research article in edited proceedings (conference)

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Applicability of Pay-What-You-Want to High-Value Goods A Case Study Roggentin, A.S. (2019) In: Marketing Review St. Gallen, 2019(5) Type of Publication: Research article (journal)
Does Pay-What-You-Want Work? The Effect of Different Design Choices on Customers' Price Determination. Roggentin A. S. (2019) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference)
Adding Bricks to Clicks – Online Retail Evolution Roggentin A. S., Waldau R. (2019) In: Marketing Review St. Gallen, 2019(3) Type of Publication: Research article (journal)
Price- and Product-related Marketing Strategies – Essays on Customers’s Purchase Behavior in Selected Consumption Occasions Roggentin Agnes S. (2019) . Type of Publication: Thesis (doctoral or post-doctoral)
Innovation in Retail Business Models: An Examination of How Adding Bricks to Clicks Affects Customers’ Shopping Behavior Roggentin A. S. (2018) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference)
Pay-What-You-Want as a Participative Pricing Mechanism in Online Services Roggentin, A. S. (2018) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference)
Innovation in Retail Business Models: An Examination of How Adding Bricks to Clicks Affects Customers’ Purchase Intention Roggentin A. S. (2017) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference)
Pay-What-You-Want Pricing: A structured review on drivers of prices paid by customers Roggentin A. S., Bues M (2017) In: Marketing Review St. Gallen, 2017(6) Type of Publication: Research article (journal)
Understanding Pay What You Want Pricing: An Examination of How Different PWYW Applications and Situational Factors Affect Customers’ Price Determination Roggentin A. S., Bues M., Stegemann M., Hoyer W. D. (2017) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference)