Pay-What-You-Want Pricing: A structured review on drivers of prices paid by customers
Roggentin A. S., Bues M
Research article (journal) | Peer reviewedDetails about the publication
Volume: 2017
Issue: 6
Page range: 40-49
Status: Published
Release year: 2017
Language in which the publication is written: English
Authors from the University of Münster
| Kroschke, Mirja | Professur für Marketing (Prof. Krafft) |
| Roggentin, Agnes Sophie | Chair of Marketing Management |