Innovation in Retail Business Models: An Examination of How Adding Bricks to Clicks Affects Customers’ Purchase Intention
Roggentin A. S.
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: accepted / in press (not yet published)
Release year: 2017
Language in which the publication is written: English
Conference: Oxford Retail Futures Conference 2017 The changing role of place in a digital world, Oxford, United Kingdom, undefined
Authors from the University of Münster
| Roggentin, Agnes Sophie | Chair of Marketing Management |