Pay-What-You-Want as a Participative Pricing Mechanism in Online Services
Roggentin, A. S.
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: accepted / in press (not yet published)
Release year: 2018
Language in which the publication is written: English
Conference: 2018 Global Marketing Conference (Doctoral Colloquium), Tokio, Japan, undefined
Authors from the University of Münster
| Roggentin, Agnes Sophie | Chair of Marketing Management |