Understanding Pay What You Want Pricing: An Examination of How Different PWYW Applications and Situational Factors Affect Customers’ Price Determination
Roggentin A. S., Bues M., Stegemann M., Hoyer W. D.
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: accepted / in press (not yet published)
Release year: 2017
Language in which the publication is written: English
Conference: Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands, undefined
Authors from the University of Münster
| Kroschke, Mirja | Professur für Marketing (Prof. Krafft) |
| Roggentin, Agnes Sophie | Chair of Marketing Management |