The Role of the Partner Brand's Social Media Power in Brand Alliances
Kupfer Ann-Kristin, Pähler_vor_der_Holte Nora, Kübler Raoul V., Hennig-Thurau Thorsten
Research article (journal) | Peer reviewedDetails about the publication
Journal: Journal of Marketing (J Mark)
Volume: 82 (3), 25-44
Status: Published
Release year: 2018
Language in which the publication is written: English
Authors from the University of Münster
| Hennig-Thurau, Thorsten | |
| Kübler, Raoul Volker |