University of Münster
CRIS@UM
DE | EN

Junior professorship for marketing (jpm)

Status: Organisation is ended
Address: 
Am Stadtgraben 13-15
48143 Münster
Germany

Publications

Social interactions in the metaverse: Framework, initial evidence, and research roadmap
Hennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, Alina M.; Cziehso, Gerrit P.; Linder, Marc; Kübler, Raoul V. (2023)
In: Journal of the Academy of Marketing Science, 51(6), 889-913. doi:10.1007/s11747-022-00908-0
Research article (journal) | Peer reviewed | Published
The Impact of COVID-19 Pandemic on Restaurant Resilience: Lessons, Generalizations, and Ideas for Future Research
Karniouchina Kate, Sarangee Kumar, Theokary Carol, Kübler Raoul (2022)
In: ((Bitte Journal prüfen)), 14.
Research article (journal) | Peer reviewed | online first
Content Valuation Strategies for Digital Subscription Platforms
Kübler Raoul, Seifert Rouven, Kandziora Michael (2021)
In: Journal of Cultural Economics, 2021, 1-32.
Research article (journal) | Peer reviewed | Published
Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election
Kübler, Raoul Pauwels, Koen (2021)
In: ((Bitte Journal prüfen)), 13, 30-35. doi:10.2478/nimmir-2021-0005
Research article (journal) | Peer reviewed | Published
Loose Lips sink Ships – What chatter from non-privacy sensitive social media users tells us about privacy sensitive social media users
Dewender, S., Oechsner L. & Kübler, R. (2021)
In:  (eds.), . (kein Verlag angegeben).
Research article in edited proceedings (conference) | Peer reviewed | accepted / in press (not yet published)
Show all publications (20)

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