No current affiliations available for this person. The person is no longer active at the university.

Marketing, Artificial Intelligence, Machine Learning, User-Generate-Content, Social Media, Return on Invest

Social interactions in the metaverse: Framework, initial evidence, and research roadmap Hennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, Alina M.; Cziehso, Gerrit P.; Linder, Marc; Kübler, Raoul V. (2023) In: Journal of the Academy of Marketing Science, 51(6) Type of Publication: Research article (journal)
The Impact of COVID-19 Pandemic on Restaurant Resilience: Lessons, Generalizations, and Ideas for Future Research Karniouchina Kate, Sarangee Kumar, Theokary Carol, Kübler Raoul (2022) In: Service Science, 14 Type of Publication: Research article (journal)
Content Valuation Strategies for Digital Subscription Platforms Kübler Raoul, Seifert Rouven, Kandziora Michael (2021) In: Journal of Cultural Economics, 2021 Type of Publication: Research article (journal)
Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election Kübler, Raoul Pauwels, Koen (2021) In: NIM - Marketing Intelligence Review, 13 Type of Publication: Research article (journal)
The impact of lockdown measures during the COVID-19 pandemic on personal stress and false news sharing on social media Oechsner Lina, Kübler Raoul, Pauwels Koen (2021) In: (eds.), . (no publisher available). Type of Publication: Research article in edited proceedings (conference)