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Marketing, Artificial Intelligence, Machine Learning, User-Generate-Content, Social Media, Return on Invest

Social interactions in the metaverse: Framework, initial evidence, and research roadmap Hennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, Alina M.; Cziehso, Gerrit P.; Linder, Marc; Kübler, Raoul V. (2023) In: Journal of the Academy of Marketing Science, 51(6), 889-913. doi:10.1007/s11747-022-00908-0 Research article (journal) \| Peer reviewed \| Published
The Impact of COVID-19 Pandemic on Restaurant Resilience: Lessons, Generalizations, and Ideas for Future Research Karniouchina Kate, Sarangee Kumar, Theokary Carol, Kübler Raoul (2022) In: ((Bitte Journal prüfen)), 14. Research article (journal) \| Peer reviewed \| online first
Content Valuation Strategies for Digital Subscription Platforms Kübler Raoul, Seifert Rouven, Kandziora Michael (2021) In: Journal of Cultural Economics, 2021, 1-32. Research article (journal) \| Peer reviewed \| Published
Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election Kübler, Raoul Pauwels, Koen (2021) In: ((Bitte Journal prüfen)), 13, 30-35. doi:10.2478/nimmir-2021-0005 Research article (journal) \| Peer reviewed \| Published
The impact of lockdown measures during the COVID-19 pandemic on personal stress and false news sharing on social media Oechsner Lina, Kübler Raoul, Pauwels Koen (2021) In: (eds.), . (kein Verlag angegeben). Research article in edited proceedings (conference) \| Peer reviewed \| accepted / in press (not yet published)

Social interactions in the metaverse: Framework, initial evidence, and research roadmap Hennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, Alina M.; Cziehso, Gerrit P.; Linder, Marc; Kübler, Raoul V. (2023) In: Journal of the Academy of Marketing Science, 51(6), 889-913. doi:10.1007/s11747-022-00908-0 Research article (journal) \| Peer reviewed \| Published
The Impact of COVID-19 Pandemic on Restaurant Resilience: Lessons, Generalizations, and Ideas for Future Research Karniouchina Kate, Sarangee Kumar, Theokary Carol, Kübler Raoul (2022) In: ((Bitte Journal prüfen)), 14. Research article (journal) \| Peer reviewed \| online first
Content Valuation Strategies for Digital Subscription Platforms Kübler Raoul, Seifert Rouven, Kandziora Michael (2021) In: Journal of Cultural Economics, 2021, 1-32. Research article (journal) \| Peer reviewed \| Published
Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election Kübler, Raoul Pauwels, Koen (2021) In: ((Bitte Journal prüfen)), 13, 30-35. doi:10.2478/nimmir-2021-0005 Research article (journal) \| Peer reviewed \| Published
The impact of lockdown measures during the COVID-19 pandemic on personal stress and false news sharing on social media Oechsner Lina, Kübler Raoul, Pauwels Koen (2021) In: (eds.), . (kein Verlag angegeben). Research article in edited proceedings (conference) \| Peer reviewed \| accepted / in press (not yet published)