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Determinanten der KundenbindungOpen Access

Paul Michael, Hennig-Thurau Thorsten

Research article (book contribution) | Peer reviewed

Details about the publication

Editors: Bruhn Manfred, Homburg Christian
Book title: Handbuch Kundenbindungsmanagement
Page range: 81-109
Publisher: Gabler Verlag
Place of publication: Wiesbaden
Edition: 7
Status: Published
Release year: 2010
Language in which the publication is written: German
Link to the full text: https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/paul_hennig-thurau_2010_determinanten_der_kundenbindung_in_bruhn_homburg_handbuch_kundenbindungsmanagement.pdf

Authors from the University of Münster

Hennig-Thurau, Thorsten
Chair for Marketing & Media
Paul, Michael
Junior Professorship for Marketing III, Services Marketing and Relationship Marketing