Determinanten der Kundenbindung
Paul Michael, Hennig-Thurau Thorsten
Research article (book contribution) | Peer reviewedDetails about the publication
Editors: Bruhn Manfred, Homburg Christian
Book title: Handbuch Kundenbindungsmanagement
Page range: 81-109
Publisher: Gabler Verlag
Place of publication: Wiesbaden
Edition: 7
Status: Published
Release year: 2010
Language in which the publication is written: German
Authors from the University of Münster
| Hennig-Thurau, Thorsten | |
| Paul, Michael |