Toward a Theory of Repeat Purchase Drivers for Consumer Services
Paul M, Hennig-Thurau T, Gremler D, Gwinner K, Wiertz C
Research article (journal) | Peer reviewedDetails about the publication
Journal: Journal of the Academy of Marketing Science
Volume: 37 (2)
Page range: 215-237
Status: Published
Release year: 2009
Language in which the publication is written: English
Authors from the University of Münster
| Hennig-Thurau, Thorsten | |
| Paul, Michael |