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Toward a Theory of Repeat Purchase Drivers for Consumer Services

Paul M, Hennig-Thurau T, Gremler D, Gwinner K, Wiertz C

Research article (journal) | Peer reviewed

Details about the publication

Journal: Journal of the Academy of Marketing Science
Volume: 37 (2)
Page range: 215-237
Status: Published
Release year: 2009
Language in which the publication is written: English
Link to the full text: https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/paul_et_al._2009_jams_toward_a_theory_of_repeat_purchase_drivers_for_consumer_services.pdf

Authors from the University of Münster

Hennig-Thurau, Thorsten
Chair for Marketing & Media
Paul, Michael
Junior Professorship for Marketing III, Services Marketing and Relationship Marketing