Profile picture of Prof. Dr. Ulrike Röttger

Prof. Dr. Ulrike Röttger

Current affiliations

Curriculum Vitae (CV)

Research Focus

  • Public Relations / Organization Communication
  • Campaign Communication
  • University Public Relations
  • Communications Consultancy
  • CSR-Communication
  • Issues Management
  • Communicator Research

Academic Education

1999Doctoral degree (Dr. phil.) at University of Zurich
10/1985 - 04/1993Studies in Journalism and City and Regional Planning at Technical University of Dortmund

Work Experience

since 08/2003Professor of Public Relations at the Institute of Communication Science at University of Münster
1998 - 2003Research Assistant and Assistant Professor at the Institute of Communication Science and Media Research at University of Zurich
1994 - 1998Research Assistant at the Institut for Journalism, University of Hamburg
1994Research Assistant at University of Applied Science Hanover

Functions and Memberships

since 10/2011Geschäftsführende Direktorin des Instituts für Kommunikationswissenschaft der WWU Münster
05/2010 - 05/2012Vice-chairwoman of the German Society for Journalism and Communication Science (DGPuK)
07/2010 - 09/2011stellvertretende Geschäftsführende Direktorin des Instituts für Kommunikationswissenschaft der WWU Münster
05/2008 - 05/2010Chairwoman of the German Society for Journalism and Communication Science (DGPuK)

Publications

Lührmann, J.; Stehle, H.; Gehrau, V.; Röttger, U. (2025)
In: Journal of Public Relations Research37(1-2)151-172. doi:10.1080/1062726X.2024.2409652
Research article (journal) | Peer reviewed | Published
Röttger, Ulrike; Rettler, Lennart (2025)
Review article (book contribution) | Peer reviewed | Published
Röttger, Ulrike; Altmeppen, Klaus-Dieter; Klaus, Elisabeth (eds.) (2025)
WiesbadenSpringer VS. doi:10.1007/978-3-658-44284-2
Text book (edited collection) | Published
Röttger, Ulrike (2025)
Review article (book contribution) | Published
Klaus, Elisabeth; Altmepper, Klaus-Dieter; Röttger, Ulrike (2025)
Review article (book contribution) | Published
Show all publications (164)

Projects

Duration: 01/07/2025 - 31/01/2025
Funded by: City of Münster
Type of project: Individual project
Duration: 01/11/2024 - 31/12/2025
Funded by: Günter-Thiele-Stiftung für Kommunikation und Management
Type of project: Individual project
Duration: 15/01/2024 - 28/02/2025
Funded by: Günter-Thiele-Stiftung für Kommunikation und Management
Type of project: Individual project
Duration: 01/10/2023 - 30/09/2026
Funded by: Federal Ministry of Research, Technology and Space
Type of project: Individual project
Duration: 01/07/2023 - 30/09/2023
Funded by: Günter-Thiele-Stiftung für Kommunikation und Management
Type of project: Individual project
Show all projects (33)

Talks

Die strategische Ausrichtung der Kommunikation von staatlichen und privaten Hochschulen im Vergleich. Eine qualitative Befragung
Till Steiniger, Vicky Wagemann, Julia Metag, Ulrike Röttger (19/03/2026)
71. Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft, Dortmund
Type of talk: scientific Talk
Corporate stance communication and its design and form—a scoping literature review
Lührmann, J.; Stehle, H.; Röttger, U. (24/10/2025)
Jahrestagung der DGPuK-Fachgruppe Public Relations und Organisationskommunikation, Greifswald
Type of talk: scientific Talk
Die strategische Ausrichtung der Kommunikation von privaten Hochschulen: Ein Vergleich zwischen Selbstbeschreibung und der tatsächlichen hochschuleigenen…
Wagemann, Vicky; Steiniger, Till; Röttger, Ulrike; Metag, Julia (24/10/2025)
31. Jahrestagung der DGPuK-Fachgruppe PR/Organisationskommunikation, Greifswald
Type of talk: scientific Talk
Interne Nachhaltigkeitskommunikation im Spannungsfeld der Interessen von Unternehmen, Mitarbeitenden und Gesellschaft
Wagemann, Vicky; Röttger, Ulrike; Rettler, Lennart; Dietz, Patrick; Kindermann, Pia (23/10/2025)
31. Jahrestagung der DGPuK-Fachgruppe PR/Organisationskommunikation, Greifswald
Type of talk: scientific Talk
Strategic communication as an institutionalized function of private universities? An interview study of communication professionals at German private…
Steiniger, Till; Wagemann, Vicky; Röttger, Ulrike; Metag, Julia (26/09/2025)
Annual Congress, European Public Relations Education and Research Association (EUPRERA), Lund
Type of talk: scientific Talk
Show all talks (28)

Prizes

Sponsorship award of the Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft
Awarded by: Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK)
Award given to: Röttger, Ulrike
Date of awarding: 15/05/2000
Type of distinction: Research award or other distinction

Doctorates

Reziprozität und Public Relations: Eine konzeptionelle Revision der Beschreibung von Beziehungen unter Rückgriff auf die Theorie der Gabe
Candidate: Rettler, L. | Supervisors: Röttger, U.; Stehle, H. | Reviewers: Röttger, U.; Stehle, H.
Period of time: 20/10/2020 - 05/11/2025
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
Vertrauen in daten- und algorithmenbasierte strategische Kommunikation
Candidate: Löffler, Natascha | Supervisors: Röttger, Ulrike; Becker, Jörg | Reviewers: Röttger, Ulrike; Becker, Jörg
Period of time: 01/10/2018 - 05/04/2022
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
Establishing and managing work relationships in times of digitalization – A multilevel perspective on trust
Candidate: Baumeister, Viktoria | Supervisors: Schewe, Gerhard; Röttger, Ulrike
Period of time: 01/08/2017 - 12/07/2021
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
Explaining Citizens' Non-Adoption and Adoption of E-Government in Germany
Candidate: Distel, Bettina | Supervisors: Becker, Jörg; Röttger, Ulrike; Internationaler Mentor: Prof. Dr. Joep Crompvoets (Public Governance Institute, KU Leuven, Belgien)
Period of time: 01/04/2015 - 19/11/2018
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
David against Goliath?! The persuasive impact of electronic Word-of-Mouth on corporate trust - A quantitative analysis using the example of the mobile sector
Candidate: Folger, Mona | Supervisors: Röttger, Prof. Dr. Ulrike
Period of time: until 28/02/2018
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
Show all doctorates (15)