Personal values and their impact on the opinion leadership of managers and employees in internal communication
Lührmann, J.; Stehle, H.; Gehrau, V.; Röttger, U.
Research article (journal) | Peer reviewedAbstract
Opinion leaders play a prominent role in the internal communication network of organizations, although the concept and its drivers have rarely been addressed in internal communication research. Based on a representative online survey of 1,030 managers and employees in German private and public corporations, this paper analyzes the impact of personal values on the opinion leadership of managers and employees. The results show that specific personal values positively predict opinion leadership and particularly harmonizing behavior, with some differences between managers and employees. Theoretical and empirical implications for internal communication research and practice are discussed.
Details about the publication
Journal: Journal of Public Relations Research
Volume: 37
Issue: 1-2
Page range: 151-172
Status: Published
Release year: 2025
Language in which the publication is written: English
Link to the full text: https://doi.org/10.1080/1062726X.2024.2409652
Keywords: Internal communication; opinion leadership; personal values; managers; employees
Authors from the University of Münster
| Gehrau, Volker | |
| Lührmann, Julia | |
| Röttger, Ulrike | |
| Stehle, Helena |
Projects the publication originates from
Duration: 01/10/2021 - 31/12/2022 Type of project: Own resources project |