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Corporate stance communication and its design and form—a scoping literature review
Basic data for this talk
Type of talk:
scientific Talk
Name der Vortragenden:
Lührmann, J.; Stehle, H.; Röttger, U.
Date of talk:
24/10/2025
Talk language:
German
Information about the event
Name of the event:
Jahrestagung der DGPuK-Fachgruppe Public Relations und Organisationskommunikation
Event period:
22/10/2025
-
24/10/2025
Event location:
Greifswald
Abstract
Keywords:
Corporate stance communication; strategic communication; corporations; literature review
Speakers from the University of Münster
Lührmann
,
Julia
Professorship of communication science with the focus on strategic communication (Prof. Stehle)
Röttger
,
Ulrike
Professur für Public Relations (Prof. Röttger)
Stehle
,
Helena
Professorship of communication science with the focus on strategic communication (Prof. Stehle)
Projects the talk is about
Haltungskommunikation von Unternehmen
Duration:
01/11/2024
-
31/12/2025
Funded by:
Günter-Thiele-Stiftung für Kommunikation und Management
Type of project: Individual project