Corporate stance communication and its design and form—a scoping literature review
Basic data for this talk
Type of talk: scientific talk
Name der Vortragenden: Lührmann, J.; Stehle, H.; Röttger, U.
Date of talk: 24/10/2025
Talk language: German
Information about the event
Name of the event: Jahrestagung der DGPuK-Fachgruppe Public Relations und Organisationskommunikation
Event period: 22/10/2025 - 24/10/2025
Event location: Greifswald
Abstract
Keywords: Corporate stance communication; strategic communication; corporations; literature review
Speakers from the University of Münster
| Lührmann, Julia | Professorship of communication science with the focus on strategic communication (Prof. Stehle) |
| Röttger, Ulrike | Professur für Public Relations (Prof. Röttger) |
| Stehle, Helena | Professorship of communication science with the focus on strategic communication (Prof. Stehle) |