Haltungskommunikation von Unternehmen
Basic data for this project
Type of project: Individual project
Duration at the University of Münster: 01/11/2024 - 31/12/2025
Description
The study explores the relevance of corporate communication on issues and events that are the subject of critical public debate, the underlying motives and motivations that drive such communication, and the extent to which such communication is strategically planned and implemented. The aim of the study is to analyze the perceptions and experiences of communication managers in Germany with regard to corporate advocacy and its strategic planning and implementation, and to draw conclusions for strategic communication. To this end, the study combines a systematic literature review with a Q-sort survey of communication managers in large and medium-sized companies in Germany.
Keywords: Corporate communication, corporate advocacy, strategic communication, literature review, Q-sort study
Funding identifier: S0278/2100/10213
Funder / funding scheme:
- Günter-Thiele-Stiftung für Kommunikation und Management
Project management at the University of Münster
| Röttger, Ulrike | |
| Stehle, Helena |
Applicants from the University of Münster
| Röttger, Ulrike | |
| Stehle, Helena |
Research associates from the University of Münster
| Lührmann, Julia |
Publications of the University of Münster resulting from the project
Stehle, H.; Lührmann, J. (2025) In: Corporate Communication Review, 1(2), 20-2025. Review article (journal) | Published |
Talks about the project
| Corporate stance communication and its design and form—a scoping literature review Lührmann, J.; Stehle, H.; Röttger, U. (24/10/2025) Jahrestagung der DGPuK-Fachgruppe Public Relations und Organisationskommunikation, Greifswald Type of talk: scientific Talk |