No current affiliations available for this person. The person is no longer active at the university.

Academic Education
since 10/2015	Research Assistant at the Institute of Marketing, University of Muenster, Germany
01/2011 - 08/2014	Studies in Business Management/Business Administration, Undergraduate & Graduate School at the Azusa Pacific University, USA
10/2009 - 12/2010	Studies in Geoinformatics at the University of Muenster, Germany

Quantifying the effect of status in a multi-tier loyalty program Viswanathan V., Koetterheinrich K., Bijmolt T., Krafft M., Sese F.J. (2022) In: Industrial Marketing Management, 104, 376-383. doi:10.1016/j.indmarman.2022.04.020 Research article (journal) \| Peer reviewed \| Published
Current and Future Measures of Relationship Mangement: Essays on Loyalty Programs and the Impact of Artificial Intelligence Kötterheinrich K (2021) Münster: Selbstverlag / Eigenverlag. Thesis (doctoral or post-doctoral) \| Published
Brave New World? On AI and the Management of Customer Relationships Libai Barak , Yakov Bart, Gensler Sonja, Hofacker Charles F., Kaplan Andreas, Kötterheinrich Kim, Kroll Eike Benjamin (2020) In: Journal of Interactive Marketing, 51(August), 44-56. doi:10.1016/j.intmar.2020.04.002 Research article (journal) \| Peer reviewed \| Published
Power to the People - Customer Empowerment in Loyalty Programs Kötterheinrich K (2019) In: (eds.), . (kein Verlag angegeben). Research article in edited proceedings (conference) \| Peer reviewed \| accepted / in press (not yet published)

Duration: 01/01/2012 - 31/12/2019

Funded by: German Academic Exchange Service

Type of project: Participation in other joint projects

Power to the People - Customer Empowerment in Loyalty Programs
Kötterheinrich, Kim (27/05/2019)
Cotoral Colloquium EMAC 2019, Hamburg
Type of talk: scientific talk

Quantifying the effect of status in a multi-tier loyalty program Viswanathan V., Koetterheinrich K., Bijmolt T., Krafft M., Sese F.J. (2022) In: Industrial Marketing Management, 104, 376-383. doi:10.1016/j.indmarman.2022.04.020 Research article (journal) \| Peer reviewed \| Published
Current and Future Measures of Relationship Mangement: Essays on Loyalty Programs and the Impact of Artificial Intelligence Kötterheinrich K (2021) Münster: Selbstverlag / Eigenverlag. Thesis (doctoral or post-doctoral) \| Published
Brave New World? On AI and the Management of Customer Relationships Libai Barak , Yakov Bart, Gensler Sonja, Hofacker Charles F., Kaplan Andreas, Kötterheinrich Kim, Kroll Eike Benjamin (2020) In: Journal of Interactive Marketing, 51(August), 44-56. doi:10.1016/j.intmar.2020.04.002 Research article (journal) \| Peer reviewed \| Published
Power to the People - Customer Empowerment in Loyalty Programs Kötterheinrich K (2019) In: (eds.), . (kein Verlag angegeben). Research article in edited proceedings (conference) \| Peer reviewed \| accepted / in press (not yet published)