No current affiliations available for this person. The person is no longer active at the university.

Academic Education
since 10/2015	Research Assistant at the Institute of Marketing, University of Muenster, Germany
01/2011 - 08/2014	Studies in Business Management/Business Administration, Undergraduate & Graduate School at the Azusa Pacific University, USA
10/2009 - 12/2010	Studies in Geoinformatics at the University of Muenster, Germany

Quantifying the effect of status in a multi-tier loyalty program Viswanathan V., Koetterheinrich K., Bijmolt T., Krafft M., Sese F.J. (2022) In: Industrial Marketing Management, 104 Type of Publication: Research article (journal)
Current and Future Measures of Relationship Mangement: Essays on Loyalty Programs and the Impact of Artificial Intelligence Kötterheinrich K (2021) Münster: Selbstverlag / Eigenverlag. Type of Publication: Thesis (doctoral or post-doctoral)
Brave New World? On AI and the Management of Customer Relationships Libai Barak , Yakov Bart, Gensler Sonja, Hofacker Charles F., Kaplan Andreas, Kötterheinrich Kim, Kroll Eike Benjamin (2020) In: Journal of Interactive Marketing, 51(August) Type of Publication: Research article (journal)
Power to the People - Customer Empowerment in Loyalty Programs Kötterheinrich K (2019) In: (eds.), . (no publisher available). Type of Publication: Research article in edited proceedings (conference)

Duration: 01/01/2012 - 31/12/2019

Funded by: German Academic Exchange Service

Type of project: Participation in other joint projects

Power to the People - Customer Empowerment in Loyalty Programs
Kötterheinrich, Kim (27/05/2019)
Cotoral Colloquium EMAC 2019, Hamburg
Type of talk: scientific talk