Power to the People - Customer Empowerment in Loyalty Programs
Kötterheinrich K
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: accepted / in press (not yet published)
Release year: 2019
Language in which the publication is written: English
Conference: 48th EMAC Annual Conference - Doctoral Colloquium, Hamburg, undefined
Authors from the University of Münster
| Kötterheinrich, Kim | Chair of Marketing Management |