Power to the People - Customer Empowerment in Loyalty Programs
Basic data for this talk
Type of talk: scientific talk
Name der Vortragenden: Kötterheinrich, Kim
Date of talk: 27/05/2019
Talk language: English
Information about the event
Name of the event: Cotoral Colloquium EMAC 2019
Event location: Hamburg
Abstract
Speakers from the University of Münster
| Kötterheinrich, Kim | Chair of Marketing Management |