Current and Future Measures of Relationship Mangement: Essays on Loyalty Programs and the Impact of Artificial Intelligence
Kötterheinrich K
Thesis (doctoral or post-doctoral)Details about the publication
Publishing company: Selbstverlag / Eigenverlag
Place of publication: Münster
Status: Published
Release year: 2021
Language in which the publication is written: English
Type of thesis: Dissertation thesis
University of graduation: Universität Münster
Graduation year: 2020
Thesis is written: cumulative
Keywords: relationship management; marketing; loyalty programs; artificial intelligence
Authors from the University of Münster
| Kötterheinrich, Kim | Chair of Marketing Management |