Loyalty programs and their impact on customer value management
Basic data for this project
Type of project: Participation in other joint projects
Duration at the University of Münster: 01/01/2012 - 31/12/2019
Description
Keywords: loyalty; customer value; marketing
Funding identifier: 54477434
Funder / funding scheme:
- German Academic Exchange Service (DAAD)
Project management at the University of Münster
| Krafft, Manfred | Chair of Marketing Management |
Applicants from the University of Münster
| Krafft, Manfred | Chair of Marketing Management |
Research associates from the University of Münster
| Kötterheinrich, Kim | Chair of Marketing Management |
Project partners outside the University of Münster
- Universidad De Zaragoza (UNIZAR)Spain
- Northwestern University (NU)United States
- University of Groningen (RUG)Netherlands (Kingdom of the)