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Krafft Manfred, Goetz Oliver, Mantrala Murali, Sotgiu Francesca, Tillmanns Sebastian (2015) In: Journal of Retailing, 91(4) Type of Publication: Research article (journal) | |
Götz Oliver, Krafft Manfred (2013) In: Bruhn Manfred, Homburg Christian (eds.), Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM. Wiesbaden: . Type of Publication: Research article (book contribution) | |
Götz Oliver, Hölter Ann-Kristin, Krafft Manfred (2013) In: Journal of Personal Selling & Sales Management, Vol. 33(4) Type of Publication: Research article (journal) | |
Goetz Oliver, Hoelter Ann-Kristin, Krafft Manfred (2013) In: Journal of Personal Selling and Sales Management, 33(4) Type of Publication: Research article (journal) | |
Steiner M, Götz O, Stieglitz S (2013) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference) | |
Götz Oliver, Krafft Manfred (2013) In: Bruhn Manfred, Homburg Christian (eds.), Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM. Wiesbaden: . Type of Publication: Research article (book contribution) | |
Pallas F, Böckermann F, Götz O, Tecklenburg K (2013) In: International Journal of Innovation Management, 17(4) Type of Publication: Research article (journal) | |
Götz Oliver, Hoyer Wayne D., Krafft Manfred, Reinartz Werner J. (2012) In: Homburg Christian (eds.), Kundenzufriedenheit: Konzepte - Methoden - Erfahrungen.. Type of Publication: Research article (book contribution) | |
Götz Oliver, Jensen Ove, Krafft Manfred (eds.) (2011) Wiesbaden: . Type of Publication: Book (edited collection) | |
Götz Oliver, Tillmanns Sebastian (2011) In: Marketing ZfP, 33(2) Type of Publication: Research article (journal) |