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Götz Oliver, Jensen Ove, Krafft Manfred
Book (edited collection)
| Peer reviewed
Details about the publication
Publishing company:
Gabler Verlag
Place of publication:
Wiesbaden
Title of series:
Zeitschrift für Betriebswirtschaft
Volume of series:
Special Issue 2/2011
Status:
Published
Release year:
2011
Language in which the publication is written:
German
Editors from the University of Münster
Götz
,
Oliver
Juniorprofessur für Marketing II (Prof. Götz)