Ein empirischer Vergleich von Kundenbindungsdeterminanten im Business-to-Business-Bereich
Götz Oliver, Tillmanns Sebastian
Research article (journal) | Peer reviewedDetails about the publication
Volume: 33
Issue: 2
Page range: 111-132
Status: Published
Release year: 2011
Language in which the publication is written: German
Authors from the University of Münster
| Götz, Oliver | Juniorprofessur für Marketing II (Prof. Götz) |