Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz Oliver, Hoyer Wayne D., Krafft Manfred, Reinartz Werner J.
Research article (book contribution) | Peer reviewedDetails about the publication
Publisher: Homburg Christian
Book title: Kundenzufriedenheit: Konzepte - Methoden - Erfahrungen
Page range: 369-394
Status: Published
Release year: 2012
Language in which the publication is written: German
Authors from the University of Münster
| Götz, Oliver | Juniorprofessur für Marketing II (Prof. Götz) |
| Krafft, Manfred | Chair of Marketing Management |