The Growth Department: The Emerging Role and Impact of Chief Growth Officers and Their Cross-Functional Teams Atefi, Yashar; Hohenberg, Sebastian; Janani, Saeed; Zhou, Wei (2026) In: Journal of Marketing, Online First. doi:10.1177/00222429251365938 Research article (journal) \| Peer reviewed \| Published
Multi-Segment and Single-Segment Sales Contests: Evidence of their Effectiveness and the Underlying Mechanisms Bommaraju, Raghu; Arunachalam, S.; Hohenberg, Sebastian (2025) In: Journal of Marketing Research, 62(3), 447-465. doi:10.1177/00222437241307577 Research article (journal) \| Peer reviewed \| Published
Spatial Marketing Research: Leveraging 3D Virtual and Interactive Spaces to Study Marketing Phenomena Hohenberg, Sebastian; Hennig-Thurau, Thorsten; Behrens, Ronny; Wöhnl, Patrick; Pott, Hanna (2025) New York: . Working paper \| Published
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization Christian Homburg; Theresa R. Schyma (née Morguet); Sebastian Hohenberg; Yashar Atefi; Robin-Christopher M. Ruhnau (2024) In: Journal of the Academy of Marketing Science, 52(2), 306-328. doi:10.1007/s11747-023-00939-1 Research article (journal) \| Peer reviewed \| Published
Virtual Reality in New Product Development: Insights from Pre-Launch Sales Forecasting for Durables Harz, N.; Hohenberg, S.; Homburg, C. (2022) In: Journal of Marketing, 86(3), 157-179. doi:10.1177/00222429211014902 Research article (journal) \| Peer reviewed \| Published
Incentivizing of Inside Sales Units — The Interplay of Incentive Types and Unit Structures In: , -. \| Peer reviewed
Measuring Customer Satisfaction and Customer Loyalty In: (eds.), , -. \| Peer reviewed
Open Negotiation: The Backend Benefits of Seller’s Transparency in The Frontend In: , -. \| Peer reviewed
Marketing Excellence: Nature, Measurement, and Investor Valuations In: , -. \| Peer reviewed
Organizing for Cross-Selling: Do It Right or Not At All In: , -. \| Peer reviewed