Open Negotiation: The Backend Benefits of Seller’s Transparency in The Frontend

Atefi, Y; Ahearne, M.; Hohenberg; S., Hall, Z.; Zettelmeyer, F.

Research article (journal) | Peer reviewed

Details about the publication

Journal: Journal of Marketing Research

Volume: 57

Issue: 6

Page range: 1076-1094

Status: Published

Release year: 2020

Keywords: negotiation; transparency

Professorship of Digital Transformation: Impact on People, Economy, Society (Prof. Hohenberg)